Most businesses already have a good idea of the general dos and don’ts of Twitter – don’t go crazy on the hashtags, make sure you post regularly and be sure to use multimedia content for the highest levels of engagement.
But for almost all Twitter users looking back over their analytics, there are usually a few tweets which have as many as x10 more retweets than their regular content. Why does this happen – and how can you optimise your other posts to boost the chances of them being retweeted?
As a social media company in Essex, we think we’ve cracked the code to getting more retweets – and we’re about to share it with you.
We already know that adding images to tweets is a good way to make them stand out and boost engagement rates. Research has shown that tweets with images get a staggering 150% more retweets than those without. But did you know that using more vibrant and colourful pictures can also have a dramatic impact on your engagement rates? The brighter and more appealing the image, the more people want to retweet it to their followers, it seems. If you don’t have many bright and vibrant images, get out there and take some, or use photo editing software to spruce up some of the images you already have.
Twitter users love infographics and charts. 140 characters is not nearly enough to convey the complicated ideas that can be communicated in a simple chart. Twitter’s interface also means that users can see the information without having to click through to another site – they simply expand the tweet window to view the full image.
Have a laugh
Nothing breeds engagement more than a funny Twitter post! Having a sense of humour will get you further than most would think in the world of social media marketing. If you can put a funny spin on one of your tweets, your followers are much more likely to share it with their friends – and if it makes their friends laugh, they might just share it too. Before you know it, your post has gone viral!
Offer useful content
Try to refrain from constant advertisements and promotional posts. Your Twitter feed should be a source of useful information that people want to share with those they think it could be of help to.
Don’t be afraid to get personal
Above all, Twitter is a social networking site – so don’t be afraid to show your social side now and then! Users generally respond positively to more personal posts from business accounts; it humanises people and makes them more relatable. Many people share family pictures to add an air of authenticity to their Twitter feed, but if that doesn’t sit too well with you, at least try to make sure your followers know that there’s a real person behind the tweets.