Independent School Marketing

Your prospective parents are looking for an independent school that will give their children the best possible start in life. In order to get their attention on social media, you’ll need to show what sets you apart from the other schools. No matter what Social media platform you use, you need to show your pupil’ achievements, experience, and personal developments through the content that’s being shared on social media. Social media is a great place to display the wonderful atmosphere of your institutions and the amazing start in life it gives your pupils.

Most UK independent schools are active on three or more social media network but only spend between 1-5 hours per week on social media – which isn’t enough for a strong social media presence. If there isn’t enough in-house resource to spend time of each individual Social media channel, it is best to choose just one or two platforms.

Download Our Free Social media publishing schedule template

A strong social media presence will make you stand out from other schools when parents are sifting through the different options available to them. If it seems like a lot of work, use our handy social media publishing schedule template to help you get started.

We often find that some independent schools have numerous Facebook, Twitter and Instagram accounts for various school teams and societies, often created by students. They can be very hard to monitor. We strongly recommend that every independent school have only ONE Facebook and ONE Instagram account with consistent branding. The content shared on different Social Media channel also need to be suitable for that particular platform.

Regardless of which social media platform you choose, you should have a content strategy in place. It all comes down to what you’re trying to achieve from your social media. If your goal is to increase brand awareness, you should measure how many followers you have and how many people you are reaching with your posts (this information can be found in your Facebook Insights tab and in the insights section of your Instagram Business page). However, if you are looking to generate new leads from social media, we highly recommend you create social media-specific landing pages on your website and track clicks and conversions.