Price extensions can be brilliant for your business as they showcase the products and services in much more detail than a standard text ad. And as each product has its own link, people can tap straight from your extension to where they want to be on your mobile site. As well as being an effective way to drive sales, another benefit that comes with using price extensions is your ad takes up a lot more room. Compared to a standard text ad, an ad with price extensions takes up considerably more screen space.
A new AdWords feature is going live, and it is an update to the AdWords price extensions. When the new price extensions originally went live, they were in static list form. They enabled advertisers to show the list of their products and services in their mobile text ads. Now, Google have announced that there is a new swipeable card format that will now be the standard format for the price extensions.
The price extensions will also be available in 10 new languages and 24 new currencies. The additional languages are Dutch, English, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish and Swedish. Additionally, Google have also announced that there are now seven new categories of price extensions that the user can decide on when creating these ads. These allow users to make the ads much more targeted, to prevent any wasted clicks. These categories include: service tiers, service categories, services, product tiers, product categories, neighbourhoods, locations, events and brands.
By displaying various prices on your ad, you can prevent wasted clicks (therefore: wasted money) as people are not going to be clicking on your ad to see just the pricing, to be disappointed in the end. Anyone who would have been put off by the pricing most likely wouldn’t have converted in the end, and probably would have clicked off straight away. These shopping extensions prevent this from happening, and can allow you to save your clicks for customers that are actually going to covert in the end.
What do you think of the new extension format? Let us know whether you are going to be using them, and what you think!