Social media


Independent School Marketing

Your prospective parents are looking for an independent school that will give their children the best possible start in life. In order to get their attention on social media, you’ll need to show what sets you apart from the other schools. No matter what Social media platform you use, you need to show your pupil’ achievements, experience, and personal developments through the content that’s being shared on social media. Social media is a great place to display the wonderful atmosphere of your institutions and the amazing start in life it gives your pupils.

Most UK independent schools are active on three or more social media network but only spend between 1-5 hours per week on social media – which isn’t enough for a strong social media presence. If there isn’t enough in-house resource to spend time of each individual Social media channel, it is best to choose just one or two platforms.

Download Our Free Social media publishing schedule template

A strong social media presence will make you stand out from other schools when parents are sifting through the different options available to them. If it seems like a lot of work, use our handy social media publishing schedule template to help you get started.

Don’t lose your job because of Twitter

You may have heard the story of a stock broker who ran down a cyclist on his way to work and then bragged about it on Twitter blaming him for being late at work! Yes that really did happen and said stock broker is now no longer a stock broker. Its probably best you avoid ending up in this situation. ‘But how?’ I hear you ask! Here are seven simple tips to help you not get fired thanks to Twitter.

No 1. Don’t joke about running people over, or any irresponsible actions for that matter, I can assure you your employer will not find it amusing in the least.

No 2. Bombs. Never make a bomb joke, nothing about bombings or bomb threats or anything bomb related really. These kinds of jokes will not only get you fired, you could also end up in handcuffs. (more…)

Our Top Tips For Using Instagram For Business

Instagram is one of the most popular social media platforms out there. With now more generations getting involved with this application, it is definitely one to consider when choosing the social media platforms that you want to target for your business.

In this blog, we are going to give you our top five tips to make sure that you are using this platform to your full advantage, and not wasting your precious time.



Snapchat is the new social media phenomenon that offers a unique way to communicate with your customers.

Unlike lots of other social media networks out there, it doesn’t really matter when you post on Snapchat as posts do not get buried in a busy timeline like Facebook or Twitter. The updates stay unopened until the followers have the time to open them, so you always know someone is going to be seeing all the content that you post on there.

Here is my guide to decide whether Snapchat is worth getting for your business:


The Ultimate Guide to GIFs

Sometimes it can be hard to express yourself with just text or images. Video could be an option within your social media campaign, but the struggle is that you want your video to look good. Aka, perfect editing, lighting with the best shots you can possibly produce. This takes up precious time and more importantly, budget.

So what if you could combine both? The magic of a picture and video, together? Welcome to the amazing world of GIFs.


Facebook Live Video – How to use it to your advantage

Not too long ago, Facebook introduced a whole new feature for their users: Facebook Live.

Facebook Live allows users to stream live video to their friends or followers. By just tapping the live stream icon on your smartphone, you are able to write a description for the event and with a few more clicks of buttons, you are broadcasting live on your Facebook page.


The new Twitter update – How it can help your business

For years, Twitter have been stingy with their 140 character limit on tweets. However, things are changing.

Even though this limit still exists, Twitter are now cutting back on what types of content that will use up the 140 character limit we all know and love.

These new Twitter features are incredibly exciting and give the world of tweeting a whole new perspective to go from. Since it was announced in May, this update has been incredibly anticipated by all users of the social media platform.

So, what has actually changed?


How to be smart with hashtags

The hashtag. First developed on Twitter back in 2007, and since then the idea has spread to every corner of the social media world. The intention of the hashtag was to make it much easier for users to search for content specifically. It is essentially a way to categorise information, without having to scour the entire website that you’re using. Facebook, Tumblr, Pinterest, Instagram and Google+ have all jumped on the twitter trend, although they may not all of been as successful as each other when it comes to this phenomenon.


Tech Behind Pokémon GO – The Next Big Thing In Digital Marketing?

If the success of Pokémon GO is anything to go by, yes it is! This free game has taken the world quite literally by storm, using the power of AR (Augmented Reality) to unite virtual activity with reality. In real terms, this equates to 75 million people worldwide appearing on the high street, in parks, at tourist attractions and quite possibly outside a business like yours. So the next question is… (more…)

Avoid Terrible Tweets

We’ve discussed Twitter’s use on this blog before, how it can prove to be an extremely useful tool for social media marketing (see here for our tips on Pinned Tweets and getting more Retweets).

Since social media’s inception, gaffes have been common. From Ed Balls tweeting his own name, to the hashtag hijacking of 2014’s #myNYPD, mistakes, stupidity and [errors of judgement] spread like wildfire. Even if you delete the tweet, someone has likely taken a screenshot of it – there’s really no escape. (more…)