Sites using page-covering pop-up ads and sign-up forms are to be de-ranked by Google in the new year. Intrusive pop-up ads – named ‘intrusive interstitials’ – are to be heavily penalised by Google. In January 2017, Google will be lowering the rankings for sites that include invasive advertising that, in their own words, “can be problematic on mobile devices where screens are often smaller.”
The ‘mobile friendly’ ecosystem has grown to the point where, according to Google, 85% of content on the web is now mobile friendly. This is no surprise, as back in 2015 Google recorded more mobile searches being made than desktop ones. The ‘mobile friendly’ label will now be removed, even though mobile friendliness will continue to be a major part of Google’s ranking algorithm. (more…)
Somewhere, deep within your computer, there is going to be an email database of every person you have ever spoken to in terms of your business. People mostly use this list in their email marketing campaigns, to try and sell them services through automated emails. And if you have ever received one of these emails before, you’ve probably just deleted it straight away – email marketing doesn’t always work.
So, how amazing would it be if you could target your Google Ads to the people you have already communicated with? Without sending them millions and billions of automated emails in the hope of a collaboration? Well, now you can. Welcome to the magic of Customer Match.
Google Adwords is constantly changing. You could go away for a week and return to find the entire layout has changed, so you’ll have to work your way around it from the beginning all over again. An example of this is that on Friday 19th February Google effectively ‘killed off’ right side ads, and now only shows ads at the top and bottom of the SERP. Additionally, on February 23rd Google announced that the normal text ads on AdWords were gaining a better sibling – the expanded text ad. If you currently have no idea what I’m talking about, and you are now looking at your screen in confusion – do not worry, I will explain.
Over the last few years, a lot of things have changed in SEO. Because of these changes, both search engines and the searchers now have more expectations from your website than before. So, what do they expect from you now?
1. They expect good relevant content (no escaping quality content!)
2. They expect a faster loading site (your website takes more than 7 seconds to load? Talk to your developer now!)
3. They also expect great user experience and a decent design.
It’s often hard to live up to these expectations! All these things that you did in the past to rank your site, it may not work as well now.
Buyer behaviour has changed. Consumers no longer act in a linear fashion. The traditional approach may not be dead, but it is outdated. Regardless of whether you operate a B2C or B2B business, your sales funnel needs to react and adapt to this change.
In the traditional model, the largest number of leads enters at the wide top of the funnel. As they are pulled through the linear sales process from one stage to the next, more and more leads drop out along the way until only a small portion actually make it to the bottom, narrow part of the funnel to become loyal customers. In the traditional funnel, it is the salesperson who controls or guides the lead through the sales process, educating and qualifying the prospect along the way until the purchasing decision is finally made. (more…)
What makes a great ad headline? The answer, it would seem, is far from simple – but luckily, there are plenty of ways to make sure your ad jumps off the page and stands out in the crowd. You probably already understand the importance of great ad copy, but your target audience will never get as far as the copy if they don’t click through your ad! (more…)
The last few years have seen an idealised view of startups come to the fore, with movies like The Social Network and images of Silicon Valley telling us that those working at startups will spend their day tending to rooftop allotments, having meetings while sitting on beanbags and making organic salads in micro-kitchens as they code away on their paper-thin laptops. (more…)
We are delighted to announce that Digivita has been awarded Google Partner status for expertise in the realm of digital marketing.
Trusted by Google
As well as highlighting Digivita’s skills and experience in PPC, as a Google Partner Digivita has direct support from Google – which effectively means that our clients will benefit from the know-how of the world’s largest Pay Per Click platform. (more…)