OUR TOP TIPS FOR USING SOCIAL MEDIA MARKETING FOR INDEPENDENT SCHOOLS

Independent School Marketing

Your prospective parents are looking for an independent school that will give their children the best possible start in life. In order to get their attention on social media, you’ll need to show what sets you apart from the other schools. No matter what Social media platform you use, you need to show your pupil’ achievements, experience, and personal developments through the content that’s being shared on social media. Social media is a great place to display the wonderful atmosphere of your institutions and the amazing start in life it gives your pupils.

Most UK independent schools are active on three or more social media network but only spend between 1-5 hours per week on social media – which isn’t enough for a strong social media presence. If there isn’t enough in-house resource to spend time of each individual Social media channel, it is best to choose just one or two platforms.

Download Our Free Social media publishing schedule template

A strong social media presence will make you stand out from other schools when parents are sifting through the different options available to them. If it seems like a lot of work, use our handy social media publishing schedule template to help you get started.

We often find that some independent schools have numerous Facebook, Twitter and Instagram accounts for various school teams and societies, often created by students. They can be very hard to monitor. We strongly recommend that every independent school have only ONE Facebook and ONE Instagram account with consistent branding. The content shared on different Social Media channel also need to be suitable for that particular platform.

Regardless of which social media platform you choose, you should have a content strategy in place. It all comes down to what you’re trying to achieve from your social media. If your goal is to increase brand awareness, you should measure how many followers you have and how many people you are reaching with your posts (this information can be found in your Facebook Insights tab and in the insights section of your Instagram Business page). However, if you are looking to generate new leads from social media, we highly recommend you create social media-specific landing pages on your website and track clicks and conversions.

Effective Digital Marketing in Further Education

We love working with educational institutions and it was a privilege to lead the first session at Effective Digital Marketing in Further Education on 24th May 2018.

The training day was organised by Understanding ModernGov, who provides a wide portfolio of highly interactive and informative training
courses that focus on organisational and professional development, accredited qualifications and public policy implementation. (more…)

GDPR: What Do You Need To Know About Data Protection?

As of the 25 May, cyber security becomes a big issue for UK businesses, especially those that work with analytics, online advertising, and social media. This is the date the new General Data Protection Regulation (GDPR) comes into force, and the date by which every business that holds “personal information” about customers and clients should have adequate security in place. (more…)

What does Facebook’s future look like?

Facebook has come a long way since its humble beginnings as a small, college-based networking site back in 2004. Now it boasts almost 2 billion monthly active users, and is crowned the most widely used social media site in the world. But what does the future hold for the social media giant?

Expect more from Instagram

A recent study suggested that Facebook video user engagement was dropping. So what’s Facebook’s solution? Pipe more attention their image-sharing platform Instagram, which grabs 92% of social media attention for brands. That’s a huge incentive for companies to either begin using Instagram for business or perfect their strategy.

In fact, it’s not just Instagram that will grow. WhatsApp, Messenger and Groups – all in the hundreds of millions of users – will see improvements, streamlining and technological make-overs.

Since you’re here, why not check out our top tips on using Instagram to enhance your online presence? (more…)

How to equip your marketing team with the ideal mix of digital skills

Think about any great story you’ve read. It usually follows a formula where the main characters have these outstanding attributes: the brains, the warrior, the mentor. These guys come together to complete a task as a team – a completely impossible feat if they didn’t have each other. To get seriously productive with your marketing, you need to organise your team in a similar way. How can you focus on your team’s skills, rather than just their job titles?

Recognise the digital marketing skill sets

E-commerce and marketing digital skills generally fall into four categories:

  • – Technical: specialised skills used for your marketing campaigns. These guys code and edit a website’s architecture for best SEO and PPC bidding.
  • – Strategic: employees who exploit technology to get the most efficient campaign performance. These will be your goal setters – take note of what they predict and what’s finally delivered!
  • – Creative: anytime you need to make something from nothing, you lean on your creatives. Copywriting, video editing and graphic design come under this term, and these skills are vital in your B2C and B2B campaigns.
  • – Support: computers, clients, technology – these team members keep things running smoothly.

Once identified, you need to proportion your skill sets throughout your team. As fun as having a team full of creatives would be in delivering the perfect tag line, without anybody strategic, you’ll have the world’s greatest unread marketing material. (more…)

Why you need to use Conversion Rate Optimisation right now

Picture the scene: your website’s traffic is increasing.  That SEO campaign your team worked so hard on is seeing some great results, your social media strategy is pulling in strong numbers and your PPC is also doing the trick. Brilliant, your planning has paid off with more visitors on your site!

However…

You’re not seeing the kinds of actions you want from visitors. Conversions just aren’t happening; depending on your business, this can be an app download, an email newsletter sign up, filling out a survey, or purchasing something. Conversion Rate is a key metric in ecommerce as it tells you the percentage of visitors to your site that are completing a specific goal. (more…)

Don’t lose your job because of Twitter

You may have heard the story of a stock broker who ran down a cyclist on his way to work and then bragged about it on Twitter blaming him for being late at work! Yes that really did happen and said stock broker is now no longer a stock broker. Its probably best you avoid ending up in this situation. ‘But how?’ I hear you ask! Here are seven simple tips to help you not get fired thanks to Twitter.

No 1. Don’t joke about running people over, or any irresponsible actions for that matter, I can assure you your employer will not find it amusing in the least.

No 2. Bombs. Never make a bomb joke, nothing about bombings or bomb threats or anything bomb related really. These kinds of jokes will not only get you fired, you could also end up in handcuffs. (more…)

discount vouchers & brand loyalty

The growth of ecommerce websites in the last decade has meant that brand loyalty is questioned and often refused by shoppers. Specifically, discount vouchers acting as an incentive can do more harm than good for your brand when a competitor is just a click away. In fact, organisations are wasting billions on loyalty programmes that don’t work like they used to.

One thing in particular can hurt ecommerce sites and brands – not seeing ‘add a discount voucher’ or ‘redeem code’ option until the checkout. Often when confronted with the possibility of discounts or money off, customers turn away from your site (just a few clicks away from purchasing!) and trawl the internet, again, for a better deal. So what can you do to stop this? (more…)

Are Facebook Ads worth the cost

Last year Facebook had over 3 million advertisers racking up $5 billion in ad revenue. Is 2017 the year to get involved with Facebook advertising? How much does it cost? What returns are available? We explain it all below!

How do they work?
Facebook ads work much like Google ads. You set up an advert on one creative template, link this to your website and/or Facebook page, target your audience, set a budget, and let it go. There’s a little more to it than that, but it’s the gist. You can show off your products or services in a carousel, distribute your ads across devices, and use retargeting to help cross/up-sell to users interested in your brand.

How do I find out how much Facebook ads cost?
Hootsuite’s Facebook advertising gurus Adespresso  analyse millions of dollars of ad revenue on Facebook every quarter. Their latest stats from Q3 2016 tell a story: Facebook ads are gradually becoming more expensive and businesses are willing to put up bigger spends per year (which kind of suggests they’re working for those businesses). (more…)