Facebook has come a long way since its humble beginnings as a small, college-based networking site back in 2004. Now it boasts almost 2 billion monthly active users, and is crowned the most widely used social media site in the world. But what does the future hold for the social media giant?
Expect more from Instagram
A recent study suggested that Facebook video user engagement was dropping. So what’s Facebook’s solution? Pipe more attention their image-sharing platform Instagram, which grabs 92% of social media attention for brands. That’s a huge incentive for companies to either begin using Instagram for business or perfect their strategy.
In fact, it’s not just Instagram that will grow. WhatsApp, Messenger and Groups – all in the hundreds of millions of users – will see improvements, streamlining and technological make-overs.
Since you’re here, why not check out our top tips on using Instagram to enhance your online presence?