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discount vouchers & brand loyalty

The growth of ecommerce websites in the last decade has meant that brand loyalty is questioned and often refused by shoppers. Specifically, discount vouchers acting as an incentive can do more harm than good for your brand when a competitor is just a click away. In fact, organisations are wasting billions on loyalty programmes that don’t work like they used to.

One thing in particular can hurt ecommerce sites and brands – not seeing ‘add a discount voucher’ or ‘redeem code’ option until the checkout. Often when confronted with the possibility of discounts or money off, customers turn away from your site (just a few clicks away from purchasing!) and trawl the internet, again, for a better deal. So what can you do to stop this? Read more

Are Facebook Ads worth the cost

Last year Facebook had over 3 million advertisers racking up $5 billion in ad revenue. Is 2017 the year to get involved with Facebook advertising? How much does it cost? What returns are available? We explain it all below!

How do they work?
Facebook ads work much like Google ads. You set up an advert on one creative template, link this to your website and/or Facebook page, target your audience, set a budget, and let it go. There’s a little more to it than that, but it’s the gist. You can show off your products or services in a carousel, distribute your ads across devices, and use retargeting to help cross/up-sell to users interested in your brand.

How do I find out how much Facebook ads cost?
Hootsuite’s Facebook advertising gurus Adespresso  analyse millions of dollars of ad revenue on Facebook every quarter. Their latest stats from Q3 2016 tell a story: Facebook ads are gradually becoming more expensive and businesses are willing to put up bigger spends per year (which kind of suggests they’re working for those businesses). Read more

Google Update is Bad News for Intrusive Mobile Popups

Sites using page-covering pop-up ads and sign-up forms are to be de-ranked by Google in the new year. Intrusive pop-up ads – named ‘intrusive interstitials’ – are to be heavily penalised by Google. In January 2017, Google will be lowering the rankings for sites that include invasive advertising that, in their own words, “can be problematic on mobile devices where screens are often smaller.”

The ‘mobile friendly’ ecosystem has grown to the point where, according to Google, 85% of content on the web is now mobile friendly. This is no surprise, as back in 2015 Google recorded more mobile searches being made than desktop ones. The ‘mobile friendly’ label will now be removed, even though mobile friendliness will continue to be a major part of Google’s ranking algorithm. Read more

Don’t let marketing get in the way of CSR

Is Corporate Social Responsibility (CSR) getting too involved in marketing?

Tell your company’s story – not what you think people want to hear
Marketing is, in part, about telling your brand’s story – and this is where CSR tends to get muddled in with it. Think about the major players in the marketing world; they all have stories to fall back on. How many litres of water did Coca-Cola recycle last year? What emissions were saved by Toyota’s hybrid engines? Don’t know, because brands focus on a messages and solutions. Pit this against the responsibility to do the right thing: these are two separate messages entirely. Read more

New AdWords Extenstion Feature

Price extensions can be brilliant for your business as they showcase the products and services in much more detail than a standard text ad. And as each product has its own link, people can tap straight from your extension to where they want to be on your mobile site. As well as being an effective way to drive sales, another benefit that comes with using price extensions is your ad takes up a lot more room. Compared to a standard text ad, an ad with price extensions takes up considerably more screen space.  Read more

Our Top Tips For Using Instagram For Business

Instagram is one of the most popular social media platforms out there. With now more generations getting involved with this application, it is definitely one to consider when choosing the social media platforms that you want to target for your business.

In this blog, we are going to give you our top five tips to make sure that you are using this platform to your full advantage, and not wasting your precious time.

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Snapchat is the new social media phenomenon that offers a unique way to communicate with your customers.

Unlike lots of other social media networks out there, it doesn’t really matter when you post on Snapchat as posts do not get buried in a busy timeline like Facebook or Twitter. The updates stay unopened until the followers have the time to open them, so you always know someone is going to be seeing all the content that you post on there.

Here is my guide to decide whether Snapchat is worth getting for your business:

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ROUNDUP: The Top Christmas Adverts 2016

The festive season is here, which means all the emotional Christmas adverts have returned. For most people, as soon as the Christmas Adverts start appearing – it is the true start to the Christmas season (for me anyway). At Digivita we love all the creative ads on television this time of year.

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The Ultimate Guide to GIFs

Sometimes it can be hard to express yourself with just text or images. Video could be an option within your social media campaign, but the struggle is that you want your video to look good. Aka, perfect editing, lighting with the best shots you can possibly produce. This takes up precious time and more importantly, budget.

So what if you could combine both? The magic of a picture and video, together? Welcome to the amazing world of GIFs.

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Can we help?

Digivita is a team of creative visionaries in Essex making online marketing simple to understand. From web development to one to one marketing coaching, we provide jargon-free solutions that boost visibility online (and we make really great cups of tea too!). If you think your business, brand or organisation could do with a little help, get in touch and tell us if you take one lump or two.